The 23rd CTE China Toy Expo was held at the Shanghai New International Expo Center from October 15 to 17, 2025, concurrently with exhibitions in the baby products and IP licensing sectors.
The expo hit a new record in scale, covering 230,000 square meters and attracting 2,629 exhibitors from 41 countries and regions worldwide, as well as over 110,000 professional visitors. Toys integrating Chinese trends with technology and IP cross-border derivatives emerged as core highlights. Domestic toy brands maintained a strong momentum in going global, upgrading from original equipment manufacturing to independent brand export.
YiMu Exhibition
YiMu Exhibition offers tailored booth design and construction services for Shanghai CTE. We create brand-aligned exhibition spaces with one-stop support—from concept design and material selection to on-site build and post-show service. Our professional team ensures seamless execution, helping your brand stand out at this global industry showcase.
